How We Approach Content Strategy.

At Sixteenbynine, we craft strategic content that helps technical companies like Mammoet, Wagenborg, and Lely connect with their audiences. Our expertise lies in turning complex stories into engaging, high-quality content that drives business goals.
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We don’t just create content—we develop a roadmap for success. Our content strategy is built on four key pillars:
 

1. Understanding Your Business & Audience
   We start by diving deep into your company’s goals, target audience, and industry landscape. This ensures that every piece of content is aligned with your objectives and speaks directly to the right people.

2. Developing a Tailored Content Plan
   Based on insights, we create a structured content plan that defines what to produce, when to publish, and where to distribute it. This includes:

   • Content themes and storytelling approach

   • Recommended formats (videos, case studies, social media content, etc.)

   • Publishing cadence to ensure consistency

3. Production with Purpose
   With our background in employer branding, project videos, documentaries, and commercials, we ensure every piece of content serves a strategic purpose. Whether it’s attracting talent, building thought leadership, or showcasing capabilities, our production is always intentional.

4. Optimizing for Maximum Impact
   A content strategy is only effective if it reaches the right audience. We help optimize content for YouTube, social media, and websites to ensure maximum engagement. Through analytics and insights, we continuously refine the approach to drive measurable results.
    

Why Sixteenbynine?

• Industry Expertise: We specialize in working with technical and industrial companies, understanding their challenges and audiences.

• High-Quality Production: Our background in storytelling and cinematography ensures that every piece of content is visually compelling and impactful.

• Strategic Focus: We don’t just create content—we ensure it serves a purpose and delivers real value to your business.

Ready to take your content strategy to the next level? Let’s talk.